The Ava Virtual Roundtable

An exclusive online discussion for senior finance and IT executives in the Netherlands

Hosted by Tradeshift and Deloitte, The Ava Virtual Roundtable offered an intimate online forum for finance and IT leaders from prominent firms in the Netherlands.

Our discussions are designed to be very inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

Organisational Resilience: Preparing Finance for Future Disruptions

The recent global pandemic illuminated a lot of cracks in how businesses operate, forcing them to react fast. While many have continued to weather the storm, this has been a warning for future disruptions. Finance and IT leaders now need to be proactive by taking the necessary steps to create resiliency or they’d risk being caught off-guard again. The solution is to invest in key technologies that allow companies to adapt by reacting both quickly and effectively.

  • What technologies are companies prioritising to adapt their finance functions?
  • How do companies use digital solutions to scale operations and efficiently distribute funds across the entire supply chain?
  • How can putting suppliers first help strengthen business performance?
  • Which immediate actions can finance and IT leaders take to be prepared for future crises?

8:55 am:  Guests to check-in online
9:00 am:  Introduction by The Ortus Club
9:05 am:  Introduction of participants
9:15 am:  Short address from Tradeshift
9:25 am:  Discussion instigated by the moderator and continued by the group
10:15 am:  End of session

Tradeshift drives the innovation of the Supply Chain for a digitally connected economy. As a leader in payments and marketplaces, the company helps buyers and sellers to digitize all their business transactions, collaborate in all processes and connect to any application in the Supply Chain. More than 1.5 million companies in 190 countries rely on Tradeshift to process more than half a billion dollars in value per transaction, making it the largest global commercial network for buying and selling.


Deloitte LLP provides professional services. The Company focuses on internal audit, enterprise, financial advisory, financial accounting, risk management, human capital, strategy operations, and technology consulting. Deloitte serves automotive, health care providers, insurance, real estate, state government, telecom and technology industries.

Thursday, 19th of November, 2020

9:00 AM CET

Attended by:

CFO at Sandoz
CFO at Kraft Heinz Company
CFO at Brussels Airlines
Head of Global Accounting at Shell
Director of Finance at Royal Schiphol Group
Director of Customer Finance at Embraer
Director of Finance & HR at Sony
Director of Finance & Digital Pathology at Philips
Director of Tax at Shell
Manager of Financial Reporting Express at FedEx Express
Financial Controller at Randstad Groep 
Unit Business Controller at Nokia

Hosted by:


Martie BautistaThe Ava Roundtable