Digital Agility: Delivering Rapid ROI in Customer Experience
Customer expectations have changed forever. The online shift of 2020 has pushed support interactions up 23%, boosting instant messaging worldwide and forcing companies to ramp up the adoption of digital tech. Facing unprecedented volatility, businesses are now building more flexibility into how they work and serve customers, and agility has become a top priority.
Although improving customer satisfaction remains a core area for business success, with budgets being tightened, delivering a rapid ROI in CX initiatives is even more critical. Organisations all over Australia and New Zealand are bracing themselves for a new transformative era of CX.
- How can businesses invest smarter in customer experience, resulting in a quicker and more precise ROI?
- How can companies calculate the link between the experience customers have with their brands and what they end up spending?
- What will CX look like in the future? How can businesses get ready to provide it?