The Evolution of Customer Experience: New Digital Marketing Strategies
New digital marketing strategies, such as AI, have become a hot business topic over the past year. As companies worldwide adapt to an ever-changing virtual environment, their main focus remains on maintaining satisfactory CX standards to meet their increasingly demanding audience’s needs.
Innovative businesses understand that the equal engagement of both their internal and external parties is a key element to success. By placing consumer satisfaction at the centre of their operations, customer-facing organisations can trigger a cycle of continued growth, resulting in increased profit and customer retention. With an overwhelming number of sales being carried out online, new approaches like Conversational AI allow businesses to boost revenues while reducing operating expenses.
- What solutions can help enterprises achieve greater customer retention?
- How can a superior CX improve communication with external stakeholders?
- In what ways are new digital marketing CX strategies impacting the customer journey?