The Future of B2B E-commerce Virtual Roundtable

An exclusive online discussion for senior IT and marketing executives from B2B companies across India

Hosted by Adobe and Codilar, The Future of B2B E-commerce Virtual Roundtable offered an intimate online forum for senior IT and marketing executives from B2B companies across India.

Our discussions are designed to be very inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

B2B e-commerce in India: trends and strategies in 2021

The B2B sector is undergoing an unprecedented digital transformation. The recent pandemic accelerated the need for faster change and the adoption of digital practices by companies focused on traditional distribution models. Despite initial roadblocks, the industry is now fully embracing the digital medium to boost sales and secure growth. To meet the needs of a more evolved and digitally educated target audience, the approach to customer acquisition and user experience has to change.  

Consequently, many organisations in India are considering different strategies, the B2B and B2C2B sales models. This approach allows organisations to engage directly with end-users enabling better discovery to prove their product’s value. When carried out strategically, this business segment’s redefinition will improve leadership and increase chances for end-user buy-in.

  • How is the B2B approach to e-commerce expected to evolve in 2021?
  • Why are many Indian B2B focused organisations changing their approach to sales?
  • How can companies meet the needs of an increasingly demanding target audience?

3:00 pm: Welcome by The Ortus Club
3:05 pm: Introduction of participants
3:15 pm: Short address from Adobe and Codillar
3:25 pm: Discussion instigated by the moderator and continued by the group
4:15 pm: Discussion closed by moderator

Codilar Technologies is an eCommerce and Magento focused technology development agency with a team of over 100+ employees. Over the last 6 years, they have provided digital commerce solutions to several customers spanning over 120+ projects across various sectors and geographies.

They are an Official Magento and Adobe partner and their work spans Magento implementations in B2C, B2B and B2C2B businesses. Their clients include ALDO, Homelane, Crocs, Zwende, Candere, Loopify, Concept Controls and many more.

Their friendly team of Magento Ninjas have the perfect combination of technical, consultative and creative skill sets to help you build performance driven online stores.

Tuesday, 23rd of March, 2021

3:00 PM IST

Attended by:

SVP and Business Head at CUMI
Head at ABB
Head of e-Commerce at Schneider Electric
Head of General Retail at Eureka Forbes
Head of Retail & National Business at Eureka Forbes
Head of Media at Kansai Nerolac Paints
Head of International Business at CEAT Tyres
Asst. VP of Commercial at Luminous Power Technologies 
Director of Product Management at Cisco
Director of Strategy at Cisco
Sr. Manager of Strategy at Vikram Solar
GM of Marketing at Eaton

Hosted by:


Martie BautistaThe Future of B2B E-commerce Roundtable