Driving digital transformation in the new normal
Digital revolutions in the telecom sectors have led to growing demands for new and innovative technologies meaning adaptation to technology has been critical for businesses to succeed. As the pandemic goes on, companies are switching to more digital delivery and customer service solutions.
Building technologies such as lightning-fast 5G, energy-efficient smart grids and connected vehicle services does, however, require a great deal of investment. Moreover, the use of accurate customer data powered by location in order to create relevant telecom products and drive more informed marketing messages is key to brand affinity and customer loyalty. Leaders must now decide on the right technology and data partners to invest in in order to save costs, harness customer loyalty and continue this digital transformation in the new normal.
- What are the top challenges and opportunities faced by the telecommunications industry in 2021 and beyond? How can the industry continue to deliver better customer service in the new normal while most employees work from home?
- How can companies use big data, such as real-time location data, to run better analytics programs that lead to more informed marketing and decision making?
- How can telecommunications players remain connected to customers with relevant messaging through the digital customer journey to drive awareness, product adoption and brand affinity?
- How can the telecommunication player prepare the autonomous driving environment?