This event is part of a special Café Series, which, in addition to delivering an engaging discussion on hard-hitting topics, also provides a complimentary metal coffee tumbler, artesian coffee and virtual entertainment.

The Café Series is tailored to senior leaders responsible for Intelligent Marketing and Patient Engagement: includes Contact Center, Customer Insights, Digital Marketing

Personalizing the Patient Experience: Automation and Analytics Roundtable

Patients and members are doing their best to make informed decisions about their healthcare as access to information becomes more readily available.  Health organizations have an opportunity to attract and retain patients and members by focusing holistically on their own personal journey, looking end-to-end from their care interactions to their experience as a health consumer.

As the industry shifts to value-based care, the best way to stand out from the competition is to effectively address individual health needs and find new meaningful ways to communicate with patients.  Today, a collaborative medical approach and effective communication with the patient is becoming increasingly reliant on innovative solutions to better help manage patient lifecycles, access analytics, improve workflow communication and engage with patients more deeply through preferred channels. This, in turn, translates into patients with lower rates of readmission, improved quality of care and increased levels of satisfaction.

• How can healthcare organizations increase patient engagement?
• What tools can empower agents to quickly connect patients to the right care? How are these tools being used to provide more personalized services?
• How can a comprehensive platform improve agility and communication in the industry?

Experts include: CMIOs, CNIOs, Sr. Directors of Marketing, Patient Experience, Informatics, Innovations & Clinical Operations, and other senior decision-makers responsible for overseeing “Member engagement” vs “Patient engagement”, Marketing & Member Services, Member Operations, Member Engagement, Member Experience Titles, Customer Engagement, and CRM.

S P E A K E R S

A G E N D A

12:00 PM: Guest Login

12:05 PM: Introduction and Welcome Remarks

12:10 PM: Personalizing the Patient Experience– Automation and Analytics

12:50 PM: Closing remarks

1:00 PM: End of session