B2B in 2021: Marketing to The Right Audience
While 2020 has transformed B2B marketing, the year ahead seems to have some surprises in store! To make up for the lack of in-person networking, B2B marketers are relying on technology to push the boundaries and improve their virtual event strategies.
The approach to content has also taken a big turn with virtual likely to remain the main event format, compelling video creation and tactical SEO optimisation have become even more crucial. To challenge screen fatigue and high drop-off rates associated with online events, forward-thinking marketers are shying away from product-centric functions in favour of knowledge-sharing and providing valuable advice to their target audience.
- What are the most valuable lessons learned by B2B marketers in 2020?
- How can networking in the new normal help organisations achieve their sales needs? How can companies ensure they market to those who matter?
- What does B2B marketing of the future look like and how can organisations prepare for it?