The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for senior marketing leaders from various sectors across Africa

With erratic market behaviour, businesses need to be more proactive than ever to meet customer expectations and maintain healthy relationships. This roundtable brought together some of the industry’s best marketing minds to explore the latest trends in customer experience and discussed what it takes to push growth into overdrive for businesses.

The discussions are designed to be inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

Business growth levers from acquisition to retention

This past year has resulted in an unprecedented acceleration in digital consumer behaviour. With this change, marketing leaders and company executives face challenges with strategy, platform adoption and shifting processes.

As demand grows, marketing and user acquisition strategy evolve from plain vanilla digital acquisition to more nuanced acquisition balanced on user cohorts that stay and grow with the platforms being used. From acquisition to retention to growth and profitability, it has become even more vital for decision-makers to identify the right drivers that control the entire journey.

  • What are the most notable changes in user acquisition strategy over the past year?
  • How can marketing leaders drive user engagement and discovery of the aha moment for B2C digital platforms?
  • How can businesses enrich customer experience and cut through the data silos to provide a seamless experience?

3:00 pm: Welcome address by The Ortus Club
3:05 pm: Short Introduction by Clevertap
3:15 pm: Discussion instigated by the moderator and continued by the group
4:15 pm: End of session

CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: access to real-time behavioral analytics so you know who they are, and a platform with which you can engage users on the right channels, at the right time, and with a message that resonates.

Wednesday, 31st of March, 2021

3:00PM CAT

Attended by:

Head of Marketing at MoneyFellows
Head of Marketing & Innovation at Old Mutual
Head of Brand & Marketing Communications at Safaricom
Head of Pricing & Marketing  at Airtel Uganda
Head of Product Marketing at UBA Group
Head of Engagement at Jumia
Head of User Experience at Zenith Bank
Head of Customer Experience at United Bank For Africa
Head of Customer Experience at Absa Group
Head of Customer Fulfillment Center at UBA DRC
Head of Product Design at Nedbank
Head of e-Commerce at MTN 
VP of Strategic Data Solutions at Absa Group
GM of Customer Value Management SEA at MTN 
GM of Enterprise Marketing at MTN Nigeria

Hosted by:

clevertap, Roundtable, leaders, executives, knowledge sharing, discussion

Martie BautistaThe Marketing Leaders’ Roundtable