The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for marketing leaders and event directors from prominent companies across the EMEA region

The Marketing Leaders’ Virtual Roundtable offere an intimate online forum for marketing leaders and event directors from prominent companies across the EMEA region.

Our discussions are very much inclusive and involve all the wealth of experience from the senior peers.

B2B in 2021: Marketing to The Right Audience

While 2020 has transformed B2B marketing, the year ahead seems to have some surprises in store! To make up for the lack of in-person networking, B2B marketers are relying on technology to push the boundaries and improve their virtual event strategies.

The approach to content has also taken a big turn with virtual likely to remain the main event format, compelling video creation and tactical SEO optimisation have become even more crucial. To challenge screen fatigue and high drop-off rates associated with online events, forward-thinking marketers are shying away from product-centric functions in favour of knowledge-sharing and providing valuable advice to their target audience.

  • What are the most valuable lessons learned by B2B marketers in 2020?
  • How can networking in the new normal help organisations achieve their sales needs? How can companies ensure they market to those who matter?
  • What does B2B marketing of the future look like and how can organisations prepare for it?

11:00 am: Ortus Master of Ceremonies opens session
11:05 am: Introduction to Participants
11:10 am: Discussion instigated by the moderator & continued by the group
12:00 pm: End of session

The Ortus Club is an international marketing company specialised in both physical and virtual events dedicated to C-level executives. We focus on providing a neutral, pitch-free environment for decision-makers to come together and share their experiences on topical issues. The executive knowledge sharing discussions can be either industry-specific or cross-sector, and can be hosted over a three-course meal or online.

Wednesday, 17th of February, 2021

11:00 AM CET

Attended by:

CMO at Microsoft
CMO at Cosmo Tech
Head of Marketing & Communications at Zalaris 
VP of Marketing at InsideBoard
Director of Marketing at Hays 
Director of Marketing at Vertiv
Director of Marketing at Mimecast
Manager of Country Marketing at Micro Focus
Manager of Marketing at Talentia Software
Manager of Marketing at OC&C Strategy Consultants
Manager of Demand Generation at Board Intelligence
Manager of International Marketing at Redfaire International
Sr. Marketing Advisor at KPMG
Sr. Marketing Consultant at Deloitte
Marketing Consultant at Deloitte
Marketing & Events Executive at NAVEX Global

Hosted by:

Martie BautistaThe Marketing Leaders’ Roundtable