The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for senior marketing leaders from various sectors across Indonesia

With erratic market behaviour, businesses need to be more proactive than ever to meet customer expectations and maintain healthy relationships. This roundtable brought together some of the industry’s best marketing minds to explore the latest trends in customer experience and discussed what it takes to push growth into overdrive for businesses.

The discussions are designed to be inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

Business growth levers from acquisition to retention

This past year has resulted in an unprecedented acceleration in digital consumer behaviour. With this change, marketing leaders and company executives face challenges with strategy, platform adoption and shifting processes. 

As demand grows, marketing and user acquisition strategy evolve from plain vanilla digital acquisition to more nuanced acquisition balanced on user cohorts that stay and grow with the platforms being used. From acquisition to retention to growth and profitability, it has become even more vital for decision-makers to identify the right drivers that control the entire journey. 

  • What are the most significant changes is this year’s business growth strategies?
  • How has consumer behaviour evolved? Are the changes here to stay?
  • What blockers do data silos bring into consumer businesses?
  • How do companies leverage data to build the best user experience from acquisition to engagement, while improving CLTV?

2:00 pm: Welcome address by The Ortus Club
2:05 pm: Short Introduction by Clevertap
2:15 pm: Discussion instigated by the moderator and continued by the group
3:15 pm: End of session

CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: access to real-time behavioral analytics so you know who they are, and a platform with which you can engage users on the right channels, at the right time, and with a message that resonates.

Wednesday, 31st of March, 2021

2:00 PM JKT

Attended by:

CMO and CCO at Agate
SVP and Head of Business at Indosat Ooredoo
Head of Product & Marketing at Karir.com
Head of Marketing at Crowdo
Head of Marketing at JULO
Head of Marketing at AirAsia
Head of Marketing at TokoTalk
Head of B2B Marketing at Agate
Head of Digital Marketing at Gojek
Head of Digital Marketing at Umma
Head of Offline Marketing GoFood at Gojek
Head of Growth at DANA 
Head and VP of Marketing Strategy at Indosat Ooredoo
Director of Product Management at Blibli.com
Digital Marketing Specialist at Karir.com

Hosted by:

clevertap, Roundtable, leaders, executives, knowledge sharing, discussion

Martie BautistaThe Marketing Leaders’ Roundtable