Business growth levers from acquisition to retention
This past year has resulted in an unprecedented acceleration in digital consumer behaviour. With this change, marketing leaders and company executives face challenges with strategy, platform adoption and shifting processes.
As demand grows, marketing and user acquisition strategy evolve from plain vanilla digital acquisition to more nuanced acquisition balanced on user cohorts that stay and grow with the platforms being used. From acquisition to retention to growth and profitability, it has become even more vital for decision-makers to identify the right drivers that control the entire journey.
- What are the most significant changes is this year’s business growth strategies?
- How has consumer behaviour evolved? Are the changes here to stay?
- What blockers do data silos bring into consumer businesses?
- How do companies leverage data to build the best user experience from acquisition to engagement, while improving CLTV?