The Marketing Leaders’ Roundtable

An exclusive breakfast discussion for senior marketing executives from various sectors across Singapore

With erratic market behaviour, businesses need to be more proactive than ever to meet customer expectations and maintain healthy relationships. This roundtable brought together some of the industry’s best marketing minds to explore the latest trends in customer experience and what it takes to push growth into overdrive for businesses.

The discussions are designed to be inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

Business growth levers from acquisition to retention

This past year has resulted in an unprecedented acceleration in digital consumer behaviour. With this change, marketing leaders and company executives face challenges with strategy, platform adoption and shifting processes. 

As demand grows, marketing and user acquisition strategy evolve from plain vanilla digital acquisition to more nuanced acquisition balanced on user cohorts that stay and grow with the platforms being used. From acquisition to retention to growth and profitability, it has become even more vital for decision-makers to identify the right drivers that control the entire journey. 

  • What are the most notable changes in user acquisition strategy over the past year?
  • How can marketing leaders drive user engagement and discovery of the aha moment for B2C digital platforms?
  • How can businesses enrich customer experience and cut through the data silos to provide a seamless experience?
  • How can marketing leaders balance their focus and budgets between user engagement and improving customer lifetime value? 

8:00 am: Arrival of guests and Breakfast
8:30 am: Welcome address by The Ortus Club
8:40 am: Short introduction by Clevertap
8:50 am: Discussion instigated by the moderator and continued by the group
10:00 am: Discussion brought to a close and guests are encouraged to continue networking
10:30 am: Guests normally start leaving

CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: access to real-time behavioral analytics so you know who they are, and a platform with which you can engage users on the right channels, at the right time, and with a message that resonates.

The Grand Hyatt
10 Scotts Rd, Singapore 228211

Singapore Hotels, 5 Stars | Orchard Road | Grand Hyatt Singapore

The Ortus Club has adapted its physical events to continue knowledge-sharing in the “new normal”. We will be creating the same valuable conversations in an even more exclusive space, following safety and health protocols along with social distancing arrangements.

SafeEntry and temperature screening are required prior to entry in the venue, and the team reserves the right of refusal on guests who display any visible symptoms. Masks will be worn during the event and may only be removed when eating or drinking. All attendees and staff will maintain at least 1 metre spacing between individuals at all times.

Wednesday, 7th of April, 2021

8:00 AM SGT

Attended by:

Founder and CEO at Viggify
Co-Founder and CEO at Barepack
CEO at AirAsia
COO and Head at Mooments
Managing Director at China Mobile International
Head of Marketing & Communications at Aon
Head of Marketing at Xendit
Head of Digital Marketing & Platforms at RedDoorz
Head of Partnerships at Partipost
Head of Regional Partnerships at Tiktok
Head of Internal Communications at Paypal
Head of Product at Liquid
Head and Director of PR & Communications at Zilingo
VP of Marketing at Smartkarma
VP of Marketing at Coinhako
VP of Marketing at Coda Payments
VP of Product at
Director of Merchant Growth at hoolah

Hosted by:

Martie BautistaThe Marketing Leaders’ Roundtable