The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for marketing leaders in Southeast Asia

Hosted by Insider, The Marketing Leaders’ Virtual Roundtable offered an intimate online forum for marketing leaders from prominent firms in Southeast Asia. 

Our discussions are designed to be very inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

Breaking through the Noise: Kickoff to the Holiday Marketing Season

Black Friday and Cyber Monday are blockbuster shopping days that can account for up to 20-30% of annual sales, with consumers spending $11 million per minute at the peak of online activity. Online sales were up by 14% in 2019 compared to the previous year, and mobile sales finally surpassed the 50% mark, accounting for 56% of all e-commerce sales.

For 2020, these prime sale days are shaping up to be a very different kind of shopping experience compared to any holiday shopping weekend in recent memory. How can companies stay up to date with today’s top engagement metrics and trends across regions, devices and user types?

  • What e-commerce trends and top KPIs can businesses use to outshine in the upcoming Black Friday and Cyber Monday events?
  • How can brands make the most of their metrics and benchmarks?
  • What can companies do to maximise and optimise their Black Friday, Cyber Monday & Christmas strategies in 2020 while still delivering relevant CX, driving growth, and loyalty?

2:20 pm: Guests to check-in online
2:30 pm: Welcome by The Ortus Club and short address from Insider
2:45 pm: Discussion instigated by the moderator and continued by the group
4:00 pm: Discussion brought to a close

Insider is the first integrated AI-Powered Growth Management Platform recognized by global brands across retail, travel, media finance & banking, automotive, eBetting and more. The company works with over 19 countries, helping marketers grow by delivering consistent and personalized experiences across channels. 

Wednesday, 7th of October, 2020

2:30 PM (GMT +8)

Attended by:

SVP and Head at Central Group
Head of Ecommerce at Chow Sang Sang Holdings 
Head of Digital Partnerships & Fintech Solutions at Sunlife Financial
Manager of Corporate Business Development at OnTheList
VP of Sales Operations at Sa Sa International Holdings

Hosted by:


Martie BautistaThe Marketing Leaders’ Roundtable