Breaking through the Noise: Kickoff to the Holiday Marketing Season
Black Friday and Cyber Monday are blockbuster shopping days that can account for up to 20-30% of annual sales, with consumers spending $11 million per minute at the peak of online activity. Online sales were up by 14% in 2019 compared to the previous year, and mobile sales finally surpassed the 50% mark, accounting for 56% of all e-commerce sales.
For 2020, these prime sale days are shaping up to be a very different kind of shopping experience compared to any holiday shopping weekend in recent memory. How can companies stay up to date with today’s top engagement metrics and trends across regions, devices and user types?
- What e-commerce trends and top KPIs can businesses use to outshine in the upcoming Black Friday and Cyber Monday events?
- How can brands make the most of their metrics and benchmarks?
- What can companies do to maximise and optimise their Black Friday, Cyber Monday & Christmas strategies in 2020 while still delivering relevant CX, driving growth, and loyalty?