Accelerating Digital Personalisation: Success to Optimise Transformation in the Retail & Beauty Industry
When 97% of the global fashion industry profits are claimed by just 20 companies – 12 of which have been members of this elite group for the last 10 years – for the rest of the players in the game, the winning strategy is all about disruption: changing the norms, meeting evolving consumer preferences faster and better, not just thinking digital first but being digital first.
Having a digital transformation strategy is an integral part of the success of any online business. Every decision stage before an acquired loyal customer goes through a customer lifecycle that plays “potential battleground where marketers can win or lose”. Directing more of your marketing power at customers in the middle of the spectrum has the potential to increase your revenue dramatically.
- How can companies optimise strategies to create a seamless user journey across all digital channels?
- In which ways can businesses utilise data to deliver personalised experiences to meet customers’ needs?
- How can businesses build their analytics capability to be central to their digital teams’ operations?