The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for marketing leaders and event directors from prominent companies across the EMEA region

The Ortus Club brought together B2B marketing leaders from companies across the EMEA region to solve internal problems in their respective finance, HR and CX sectors through the use of the most recent software solutions available. 

Our discussions are very much inclusive and involve all the wealth of experience from the senior peers.

B2B in 2021: Marketing to The Right Audience

While 2020 has transformed B2B marketing, the year ahead seems to have some surprises in store! To make up for the lack of in-person networking, B2B marketers are relying on technology to push the boundaries and improve their virtual event strategies.

The approach to content has also taken a big turn with virtual likely to remain the main event format, compelling video creation and tactical SEO optimisation have become even more crucial. To challenge screen fatigue and high drop-off rates associated with online events, forward-thinking marketers are shying away from product-centric functions in favour of knowledge-sharing and providing valuable advice to their target audience.

  • What are the most valuable lessons learned by B2B marketers in 2020?
  • How can networking in the new normal help organisations achieve their sales needs? How can companies ensure they market to those who matter?
  • What does B2B marketing of the future look like and how can organisations prepare for it?

4:50 pm: Guests to check-in online
5:00 pm: Ortus Master of Ceremonies opens session
5:05 pm: Introduction to Participants
5:10 pm: Discussion instigated by the moderator and continued by the group
6:00 pm: End of session

The Ortus Club is an international marketing company specialised in both physical and virtual events dedicated to C-level executives. We focus on providing a neutral, pitch-free environment for decision-makers to come together and share their experiences on topical issues. The executive knowledge sharing discussions can be either industry-specific or cross-sector, and can be hosted over a three-course meal or online.

Wednesday, 27th of January, 2021

5:00 PM CET

Attended by:

Managing Director of Campaigns & Content at Unit4
Head of HR Marketing & Communications at HRSG
Head of Marketing at iC Consult
Manager of Marketing & Events at Stanton Chase
Manager of Marketing at Clifford Chance
Sr. Marketing Executive at EMEA Recruitment
B2B Marketing Expert at PGS Software
Global Brand of Marketing & Communications at EY

Hosted by:

Martie BautistaThe Marketing Leaders’ Roundtable