The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for marketing leaders and event directors from prominent companies across the EMEA region

The Marketing Leaders’ Virtual Roundtable is set up to offer an intimate online forum for marketing leaders and event directors from prominent companies across the EMEA region.

Our discussions are very much inclusive and involve all the wealth of experience from the senior peers.

Job titles include CMOs, Heads, Directors of Marketing and Events and relevant B2B Marketing Leaders from prominent companies across the EMEA region.

Attendance is by invitation only and is, of course, complimentary for those invited.

B2B in 2021: Marketing to The Right Audience

While 2020 has transformed B2B marketing, the year ahead seems to have some surprises in store! To make up for the lack of in-person networking, B2B marketers are relying on technology to push the boundaries and improve their virtual event strategies.

The approach to content has also taken a big turn with virtual likely to remain the main event format, compelling video creation and tactical SEO optimisation have become even more crucial. To challenge screen fatigue and high drop-off rates associated with online events, forward-thinking marketers are shying away from product-centric functions in favour of knowledge-sharing and providing valuable advice to their target audience.

  • What are the most valuable lessons learned by B2B marketers in 2020?
  • How can networking in the new normal help organisations achieve their sales needs? How can companies ensure they market to those who matter?
  • What does B2B marketing of the future look like and how can organisations prepare for it?

10:55 am: Guests to check-in online
11:00 am: Ortus Master of Ceremonies opens session
11:05 am: Introduction to Participants
11:10 am: Discussion instigated by the moderator & continued by the group
12:00 pm: End of session

The Ortus Club is an international marketing company specialised in both physical and virtual events dedicated to C-level executives. We focus on providing a neutral, pitch-free environment for decision-makers to come together and share their experiences on topical issues. The executive knowledge sharing discussions can be either industry-specific or cross-sector, and can be hosted over a three-course meal or online.

Wednesday, 17th of February, 2021

11:00 AM CET


Hosted by:

Martie BautistaThe Marketing Leaders’ Roundtable