“Next-gen CX: Personalization in the Health, Beauty and Wellness Industry ” Virtual Roundtable

An exclusive online discussion for CX and marketing decision makers in the health, beauty and wellness industry in North America

This virtual roundtable explores the potential of personalized customer experiences to drive business growth. Those responsible for marketing and customer experience in health, beauty, and wellness firms across North America will have the opportunity to share insights and experiences while learning about tools that can help them ask customers the right questions, learn their needs, and create shopping experiences that they love.

This event is for those who are responsible for marketing or improving customer experience within a health, beauty, or wellness company.

Job titles include Chief Marketing Officers, Chief Executive Officers, eCommerce Directors, Digital Marketing Managers, eCommerce Managers, eCommerce Merchandising Managers and other senior decision-makers responsible for CX.

Attendance is by invitation only and is, of course, complimentary.

“Next-gen CX: Personalization in the Health, Beauty and Wellness Industry”

Over the past few years, the health, beauty and wellness industry has increasingly shifted toward innovative digital tools, from quizzes to chatbots and virtual advisors. This has been in response to a growing number of customers that now expect a personalized shopping experience across their preferred online channels.

Companies are now unlocking the value of first-party data, delivering products and services in a uniquely intuitive way. This strategy of leveraging customers’ behavioral patterns has redefined how businesses position themselves for targeted engagement and future-proof accessibility.

  • What challenges do companies face when adopting personalization technologies?
  • How can conversational AI deliver better CX?
  • What digital CX trends will define the next 5 years in the sector?

4:00 pm: Welcome by The Ortus Club
4:05 pm: Short address from Automat
4:10 pm: Discussion instigated by the moderator and continued by the group
5:15 pm: End of session

Automat helps businesses provide personalized shopping experiences that increase sales by asking questions, listening to customer needs, and recommending products and bundles. After learning about a customer through conversation, Automat then personalizes the eCommerce website for their specific needs. The site personalization shows individual customers the products that are right for them—complete with product badges, ratings and reviews—in real-time and forever. Unlike traditional personalization that is so subtle that you can’t see or feel it, Automat provides AI-powered experiences that consumers love and that drive growth.

Head of Customer Success at Health Via Modern Nutrition
Chief Marketing & Communications Officer at Waveny LifeCare
Managing Director, Health at PwC
Marketing Head at Isagenix
VP DTC Marketing at Universal Nutrition
CMO at Chedraui
Marketing Head at Comersa
Senior Vice President, Marketing and Communications at The FH Foundation
Executive Marketing Director at UCSF Health Hub
Chief Executive Officer & Co-Founder at Outlaw Soaps
Director, Brand Development at InstaNatural
Global VP of Marketing & Communications at Pevonia International, LLC.
Marketing Director at L’Occitane
Customer Care Head at Annmarie Gianni Skin Care
Head Of Contact Center Solution Marketing at Avaya
SVP & Chief Marketing Officer at Walgreens

Thursday, 29th of July, 2021

4:00 PM EDT


Hosted by:

Info OrtusNext Gen CX