The eCommerce success blueprint for retailers
The number of customers that prefer a digital buying experience is remarkably outpacing the forecasts. The online industry has matured beyond its years, and digital marketing experts are leaping on this opportunity to focus all efforts on eCommerce success.
To meet the needs of a younger and digitally educated target audience, the approach to customer acquisition and user experience must change. Sustainability, convenience, trust and efficiency are areas retailers need to take to heart in this transformation. By fully embracing the digital medium, businesses worldwide can boost sales whilst securing growth.
- Why does eCommerce CX matter, and what should both marketing and IT leaders do about it?
- What is involved in scaling a company’s online presence to drive increased revenue?
- How can businesses build a true omnichannel eCommerce experience?