SESSION 8

Trust in the Digital Age

A knowledge sharing group dedicated to CIOs and IT leaders of prominent enterprises in the Philippines. The group meets every two months to discuss topical issues selected by the members.

Agenda:

8:00 – Welcome breakfast

8:30 – Members Update

8:45 – Discussion on ‘Trust in the Digital Age’

9:30 – “Hot seating” segment

The “hot seating” segment involves selecting a single member of the CIO group and giving all other members the opportunity to ask specific and pertinent questions related to his/her activities.

Topic

Topic: Trust in the Digital Age

Preserving Trust, in VUCA (Volatile, Uncertain, Complex and Ambiguous) world, has become increasingly complex. Digital technology has meant that a crisis in brand reputation could surface and spread like wildfire. Traversing the modern-day undercurrents of trust in a digital age needs a more sophisticated approach that takes a closer description of your brand’s audience and the media platforms it uses.

We will be exploring as a group:

What are the strategic approaches to managing brand reputation in the digital age?
Examples of companies doing this well and companies that aren’t.
Preserving trust with VUCA in mind.

Guest Speaker

Ramon Osorio