A knowledge sharing group dedicated to CIOs and IT leaders of prominent enterprises in the Philippines. The group meets every two months to discuss topical issues selected by the members.
8:00 – Welcome breakfast
8:30 – Members Update
8:45 – Discussion on ‘Trust in the Digital Age’
9:30 – “Hot seating” segment
The “hot seating” segment involves selecting a single member of the CIO group and giving all other members the opportunity to ask specific and pertinent questions related to his/her activities.
Topic: Trust in the Digital Age
Preserving Trust, in VUCA (Volatile, Uncertain, Complex and Ambiguous) world, has become increasingly complex. Digital technology has meant that a crisis in brand reputation could surface and spread like wildfire. Traversing the modern-day undercurrents of trust in a digital age needs a more sophisticated approach that takes a closer description of your brand’s audience and the media platforms it uses.
We will be exploring as a group:
- What are the strategic approaches to managing brand reputation in the digital age?
- Examples of companies doing this well and companies that aren’t.
- Preserving trust with VUCA in mind.