The B2B Demand Generation Virtual Roundtable

An exclusive online discussion for senior marketing executives of B2B companies in Singapore

Join senior executives in Asia for this exclusive virtual roundtable on ‘How to increase B2B demand generation in 2021’. The discussion is designed to be inclusive and interactive, ensuring to leverage the wealth of experience of your peers. Attendance is by invitation and is, of course, complimentary.

Job titles include CMOs, VPs, Heads of Marketing, Marketing Director, and other senior decision makers of B2B companies in Singapore.

How to increase B2B demand generation in 2021

As the modern business landscape grows increasingly competitive across different channels, demand generation becomes an essential part of a healthy B2B approach. Businesses are eager to build brand awareness and salience that will lead to better lead generation down the line.

The potential for organisations to succeed depends on several key factors: drawing attention from potential buyers, establishing authority, nurturing client relationships, identifying key markets, and partnering with opinion leaders. Incorporating each of these may help companies create and cultivate more opportunities.

  • What challenges do organisations commonly face when optimising their B2B strategy?
  • How has digital marketing shaped B2B best practices?
  • What are companies’ key considerations for a strong demand generation program?

10:30 am: Introduction by The Ortus Club
10:35 am: Introduction of participants
10:45 am: Short address from Adobe and Design Prodigy
10:55 am: Discussion instigated by the moderator and continued by the group
11:45 am: End of session

Adobe
Adobe pioneered the paper-to-digital transformation with the invention of PDF. We created Adobe Document Cloud so people can scan, edit, share and sign documents anytime, anywhere. Today, we’re revolutionizing the way people and businesses communicate, collaborate, and get work done.

Design Prodigy
Design Prodigy is a fast growing digital agency focussing on solving tough marketing challenges with data-driven marketing solutions. Design Prodigy provides measurable demand generation, lead management and marketing automation solutions for enterprise B2B clients. Operating at the confluence of technology, talent and data – our team of polymathic talents design meaningful and measurable customer engagements and experiences for our clients in the digitised world.

  • Head of Global Marketing at Cloud4C
  • Head of Digital Ad Operations and Listing Management at Property Guru
  • Global Director, Social Media Experience at Refinitiv
  • Director of Marketing, APAC at Wolters Kluwer – Financial Services Solutions
  • Director of Marketing at KONE Elevators
  • Sr. Marketing Manager at IHH SG

Thursday, 5th of August, 2021

10:30 AM SGT


Hosted by:

      Design Prodigy logo

MeganThe B2B Demand Generation Roundtable