The CMO Playbook – Customer Retention

A topical discussion for CMOs on identifying and implementing new strategies for improving customer lifetime value

We invite you to be a part of a closed-door discussion for CMOs who are looking to improve and drive new customer lifetime value strategies.

The discussion will also contribute towards a CMO playbook The Ortus Club, in partnership with Clevertap, is creating on customer retention and lifetime value. This playbook will detail the findings from discussions had with CMOs from around the world, including these discussions.

CMOs and those responsible for marketing within selected companies located in Europe.

Customer Retention – Identifying Strategies that Work!

In today’s world, with the environment being fluid, customer behavior and patterns have changed immensely. The time period of term ‘Lifetime Value’ has become quite fluid. As a matter of fact, Customer Lifetime Value (CLV) is among the least appreciated marketing metrics. This however, will become the most sought after and relevant matrix today as by measuring the ability of marketing campaigns to drive customer loyalty companies will be able to maximize their revenues.  In the current landscape, the standard norm is – modify your business interactions from low-touch and no-touch. Thus,  the mobile approach has taken the prime position among all marketing channels. Accordingly, it makes sense to have an effective mobile marketing strategy that not only ensures a high level of engagement but also ensures maximum user retention.

We invite you to be a part of a close-door discussion is to understand what works in the real world today. This information becomes a part of a must-have ‘Playbook’ for CMOs around the world. We will be discussing:

  • The importance of Customer Lifetime Value (CLV)
  • Factors Influencing CLV in the zero-touch business landscape
  • The link between User Retention and Customer Lifetime Value
  • Importance of mobile marketing in customer retention
  • Strategies and tools to enhance User Retention

2:00 pm: Welcome by The Ortus Club
2:05 pm: Introduction of participants
2:10 pm: Discussion instigated – ‘Customer Retention – Identifying Strategies that Work!’
3:00 pm: End of session

CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: access to real-time behavioral analytics so you know who they are, and a platform with which you can engage users on the right channels, at the right time, and with a message that resonates.

Thursday, 3rd of June, 2021

2:00 PM CET

Friday, 4th of June, 2021

10:00 AM CET


Hosted by:

clevertap, Roundtable, leaders, executives, knowledge sharing, discussion

Info OrtusThe CMO Playbook