The CX and Marketing Leaders’ Roundtable

An exclusive online discussion for senior CX and Marketing executives in North America

Senior executives in North America are invited to join this virtual roundtable on the topic “The future of marketing: from digital to personalized”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only, complementary, and registration is limited to a certain number of guests per event.

Job titles include Chief Marketing Officers, Chief Executive Officers, eCommerce Directors, Digital Marketing Managers, eCommerce Managers, eCommerce Merchandising Managers and other senior decision-makers responsible for CX and Marketing in North America

Attendance is by invitation only and is, of course, complimentary.

The future of marketing: from digital to personalized

Today’s consumers demand more control over their data, but infinite choices lead them to engage with personalized ads. In addition to changing regulations, this shift in consumer preference has made it abundantly clear that delivering more value across the customer journey will require innovation through respect for consent.

Following the launch of iOS 14.5 and its subsequent updates to data privacy, platform-agnostic experts will play a key role in guiding brands to provide better consumer experiences with contextual advertising. Adapting existing systems will take time, and companies just now building out first-party data are already behind.

  • How can leaders bridge the gap between privacy and personalization?
  • What are agencies doing to help organizations understand the industry changes and the importance of first-party data?
  • What are the best practices for the measurement and the optimization of spend on digital platforms?

4:00 pm: Welcome by The Ortus Club
4:05 pm: Short address from Automat
4:10 pm: Discussion instigated by the moderator and continued by the group
5:15 pm: End of session

Automat helps businesses provide personalized shopping experiences that increase sales by asking questions, listening to customer needs, and recommending products and bundles. After learning about a customer through conversation, Automat then personalizes the eCommerce website for their specific needs. The site personalization shows individual customers the products that are right for them—complete with product badges, ratings and reviews—in real-time and forever. Unlike traditional personalization that is so subtle that you can’t see or feel it, Automat provides AI-powered experiences that consumers love and that drive growth.

  • SVP of Digital Strategy Director at Saatchi & Saatchi
  • SVP of Strategic Partnerships at DEFINITION 6
  • EVP of Customer Experience at Amsive
  • VP of Marketing & Strategic Alliances at Corra
  • VP of Partnerships at Hawke Media

Thursday, 19th of August, 2021

4:00 PM EDT

Hosted by:

MeganThe CX and Marketing Leaders’ Roundtable