Next-generation customer experience: personalization in beauty
Over the past few years, the beauty industry has increasingly shifted toward innovative digital tools, from quizzes to chatbots and virtual advisors. This has been in response to a growing number of customers that now expect a personalized shopping experience across their preferred online channels.
Companies are now unlocking the value of first-party data, delivering products and services in a uniquely intuitive way. This strategy of leveraging customers’ behavioral patterns has redefined how businesses position themselves for targeted engagement and future-proof accessibility.
- What challenges do companies face when adopting personalization technologies?
- How can conversational AI deliver better CX?
- What digital CX trends will define the next 5 years in the beauty sector?