The CX Dinner

An exclusive dinner discussion for senior executives and senior customer experience leaders in Singapore

The Future of Customer Experience in Singapore


When a business goes about building “loyalty,” they often develop a “loyalty program,” which makes leaders in the customer service sector ask: Are customers loyal because they love the coffee and service of our coffee shop or just because they get a free cup after they buy ten?

Creating personalised service and delivering a Seamless Customer Experience over multiple channels is something that consumers now expect. Still, providing a truly Omnichannel experience is something that most organisations still struggle to deliver. We will be discussing:

  • What does it mean to have an omnichannel experience?
  • What are Singaporean companies doing to bring this to life? Are there challenges in realising this?
  • What is the role of machine learning and data in developing trust and loyalty?
  • What does the future of CX look like in Singapore?
  • What are the best examples of companies that are doing CX really well?
6:30 pm: Arrival of guests and drinks reception
7:00 pm: Introduction by Ortus and Zendesk
7:10 pm: Discussion started, “The Future of Customer Experience”
8:00 pm: Mains served and discussion closed
9:00 pm: End of proceedings
Whitegrass Restaurant
30 Victoria St, #01-26/27 Chijmes, Singapore 187996

Thursday, 5th of October

Whitegrass Restaurant, Singapore

Attended by:

Head of Consumer of Luxasia
Head of Customer Experience of Grab
Head of Customer Experience of FWD Singapore
Founder & Chief Executive Officer of Mothers Work
Vice President & General Manager of Shangri-La Hotels and Resorts
Head Passenger Service Operations of SMRT
Marketplace Operations Strategist of Carousell
Chief Operating Officer at Fraser Hospitality
Co-founder & Director of Norbreeze Group
Director & Chief Operating Officer Central Support Services Group of Far East Organization
Senior Vice President, Corporate Marketing & Training of ERA Singapore
Vice President, Distribution of CXA Group
Vice President of PSB Academy
Director of Quality of Singapore Sports Hub
Director Global Marketing Excellence Consumer Healthcare of Sanofi
General Manager, FairPrice Online of NTUC Fairprice
Senior Customer Success Manager of ServiceSource

Hosted by:

Jess CirciThe CX Dinner