The CX Dinner

An exclusive dinner discussion for Leaders of prominent companies in Singapore

The Future of Customer Experience in Singapore


When a business goes about building “loyalty,” they often develop a “loyalty program,” which makes leaders in the customer service sector ask: Are customers loyal because they love the coffee and service of our coffee shop or just because they get a free cup after they buy ten?

Creating personalised service and delivering a Seamless Customer Experience over multiple channels is something that consumers now expect. Still, providing a truly Omnichannel experience is something that most organisations still struggle to deliver.

We discussed:

  • What does it mean to have an omnichannel experience?
  • What are Singaporean companies doing to bring this to life? Are there challenges in realising this?
  • What is the role of machine learning and data in developing trust and loyalty?
  • What does the future of CX look like in Singapore?
  • What are the best examples of companies that are doing CX really well?

6:30 pm: Arrival of guests and reception
7:00 pm: Welcome by The Ortus Club and short address from Zendesk
7:10 pm: Discussion instigated by the moderator and continued by the group
7:45 pm: Starters served
8:00 pm: Discussion brought to a close and guests are encouraged to continue networking
9:00 pm: Change of seats before dessert

Stellar at 1-Altitude
Level 62, 1 Raffles Place, Singapore 048616

Tuesday, 24th of April 2018

Stellar at 1-Altitude, Singapore

Attended by:

CEO at Zero1
COO at Far East Organization
CIO of Shave, Baby & Feminine Care Asia at Procter & Gamble
Chief Sustainability Officer at City Development Limited
SVP at BreadTalk Group
SVP at APL Logistics
VP of Group Business at CapitaLand
VP & Head of Digital Business at NTUC Income
Head of eCommerce (SEAA) at Unilever
Head of Corporate Marketing at ViewQwest
Director at ViewQwest
Director of Regional Agent Trade Marketing at PropertyGuru
Deputy Director of College of Business (Nanyang Business School) at NTU
General Manager of Singapore at Unilever
General Manager of Online Retail & eCommerce at Changi Airport Group

Hosted by:

Jess CirciThe CX Dinner