The CX Effect
While technology is transforming the customer experience, many organisations continue to struggle to drive value from their investments. This, in part, is due to poor internal alignment around customer experience outcomes. To delight customers and grow revenue, businesses need to embrace improved customer experience to influence buying decisions.
Customer engagement and loyalty creates additional revenue opportunities, enhances market differentiation and ensures sustainable growth. It gives more knowledge about customers and helps form stronger relationships that ultimately lead to lower risks. Companies must utilise customer data analytics to successfully grow revenue and increase shareholder value.
We will be discussing:
- What are your current retention, enrichment, and advocacy rates for your key customers?
- How is CX driving revenue in your firm?
- Do companies that utilize analytics outperform those who don’t?