The Future of Customer Analytics
While technology is transforming customer experience, many organizations continue to struggle to drive financial value from their CX investments. This can, in part, be due to poor internal alignment around outcomes.
Customer insights help form stronger relationships and improve customer engagement and loyalty. These, in turn, enhance market differentiation, ensure a sustainable growth, decrease risks, and create additional revenue opportunities. In fact, companies that use customer data analytics are more likely to have top quartile financial performance.
We will be discussing
- What are your current retention, enrichment, and advocacy rates for your key customers?
- How is CX driving revenue in your firm?
- In which ways do companies that utilize analytics outperform those who don’t?
6:30 pm: Arrival of guests and reception
7:00 pm: Welcome by The Ortus Club and short address from Zendesk
7:10 pm: Discussion instigated by the moderator and continued by the group
7:45 pm: Mains are served
8:00 pm: Discussion brought to a close and guests are encouraged to continue networking
9:00 pm: Change of seats before dessert
Bopp & Tone
60 Carrington St, Sydney
Managing Director of Mews Systems
Chief Operating Officer of Canon Business Services & Harbour IT
Chief Information Officer of Only About Children
Chief Operating Officer of Stake
Partner of KPMG
Head, Customer Experience of Optus
Head, Customer Experience of IMB Bank
Head, Digital Growth of FlexiGroup
Head, Customer Experience of Booktopia
Head, Marketing and Wealth of Macquarie Group
Head, Customer Loyalty & eBay Plus of Ebay
Head, Customer Experience of Barbeques Galore
Head, Strategy, Product of Foxtel Australia
General Manager, Operations of Nick Scali Furniture
Group Manager, Customer Experience of Coates Hire
General Manager, IT (APAC) of SAI Global
General Manager, Customer Strategy & Experience Design of NRMA
Director, Member Services (Pacific) of Accor Plus
Innovation and Digital Transformation Lead of Lion
Customer Engagement Manager of InDebted