The Future of Customer Experience in Australia
Creating a personalised service and delivering a seamless customer experience over multiple channels is something that consumers now expect from companies. With the amount of data available across all sectors, robotics and machine learning can play a key role in achieving customer loyalty.
Automating customer interactions by using bots to send out a returns policy, predicting whether a customer is at risk of having a bad experience or routing a customer request to the correct agent are all things that can be implemented to improve customer experience.
We will be discussing:
- What are companies in Australia doing to bring omnichannel experiences to life?
- What is the role of machine learning and data in developing trust and loyalty?
- What are the best examples of companies that are doing CX really well?