The future of enterprise retail: holiday-proof customer experience
Customer preferences have always been in a constant state of transformation, even prior to the global pandemic. COVID-19 served to accelerate this process, raising the potential of digital channels to keep up with demand. As inquiry volumes increase, however, especially during the holiday season, the risk of customer support failure remains ever-present.
AI-enabled automation may prove key toward the more effective management of these peaks. In addition to reducing call center traffic, leaders hope to employ solutions that will help their organizations scale while keeping customer experience at the forefront.
- What impact is AI currently having on the quality of customer service provided?
- In what areas of the business can automation play a significant role in improving customer service?
- How are companies leveraging digital transformation to achieve optimal human capital?