Shaping the Future of Customer Experience
Today’s aim in customer experience is no longer just to stand-out but to revolve, innovate and transform. But these 3 words are more easily said than done. Companies are now marketing to a customer that has been financially impacted by the pandemic, who wants fully digital and contactless, and whose typical daily lifestyle has transformed – at least for the time being!
As marketers emerge from this calamitous state, thoughtful digital transformation must be applied, focusing on building brand advocacy and customer loyalty. An effective combination of broad customer service expertise and deep product knowledge can help companies deliver a differentiated CX.
- How can companies transform their CX operations and create a comprehensive and scalable digital marketing strategy to adapt to the post-COVID19 era?
- How can marketing leaders implement digital transformation plans that fulfil customer’s high expectations?
- What will the future of CX look like?