The Digital and Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for digital, marketing, e-commerce and CX leaders in Indonesia

This virtual roundtable examines the trends shaping modern-day digital marketing. Senior decision-makers in banking and financial services will have the opportunity to learn more about the value of data in improving user experience while sharing insights and experiences among their senior peers.

Our discussions are designed to be very inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

Job titles include CMOs, VPs, Heads and other senior decision-makers in the Marketing industries in Indonesia.

Attendance is by invitation only and is, of course, complimentary.

Raising UX through a data-driven marketing approach

Today, both large-scale financial institutions and their smaller counterparts operate online. Competition is fierce, driving a rapid increase in digital spend. Consequently, an up-to-date marketing strategy has become essential towards delivering quantity and quality for businesses as they continue to adapt.

Innovative companies recognise the importance of leveraging data. In addition to enabling personalisation technology, it allows them to employ more sophisticated targeting and segmentation. These key trends help create better user experiences, defining the digital marketing campaign of the future.

  • How can companies achieve substantial business outcomes by increasing digital spend?
  • How does leveraging data enable better segmentation and targeting?
  • How can data-driven, multi-channel marketing strengthen user engagement and experience?

2:30 pm: Welcome address by The Ortus Club
2:35 pm: Short Introduction by Insider
2:40 pm: Discussion instigated by the moderator and continued by the group
3:30 pm: Discussion is brought to a close

Insider is the first integrated AI-Powered Growth Management Platform recognized by global brands across retail, travel, media finance & banking, automotive, eBetting and more. The company works with over 19 countries, helping marketers grow by delivering consistent and personalized experiences across channels.

Thursday, 24th of June, 2021

2:30 PM WIB


Hosted by:

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MeganThe Digital and Marketing Leaders’ Roundtable