The Digital and Marketing Leaders’ Roundtable

An exclusive online discussion for Digital, Marketing, Ecommerce and CX leaders in Spain

Hosted by Insider, The Digital and Marketing Leaders’ Roundtable offered an intimate online forum for Marketing leaders from prominent firms in Spain.

Our discussions are designed to be very inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

Post-purchase experience: building lasting loyalty

Marketing innovation is critical for success in today’s competitive world. Modern marketers and cut-edge organisations know this well and are on constant lookout for new solutions to help their businesses thrive. While acquiring new customers is extremely valuable, equal or superior effort should be put in building lasting loyalty.

Successful businesses are now inspired to adopt solutions aimed at improving communication with the customer, promoting ease of use in the user journey, and building an overall outstanding consumer experience aimed at winning over the target audience’s heart. Thanks to co-operative resources such as omnichannel solutions, organisations are now finding new ways to increase growth by prioritising customer satisfaction.

  • What recent changes has the B2C marketing landscape been through? What’s in store for 2021?
  • How are modern organisations improving their customer experience strategies?
  • How can growth management solutions support both retail and e-commerce businesses in their journey towards customer loyalty?

3:50 pm: Guest to check-in online
4:00 pm: Ortus Master of Ceremonies to make introductions
4:05 pm: Short Introduction by Insider
4:10 pm: Discussion instigated by the moderator and continued by the group
5:00 pm: Discussion closed by moderator, end of session

Insider is the first integrated AI-Powered Growth Management Platform recognized by global brands across retail, travel, media finance & banking, automotive, eBetting and more. The company works with over 19 countries, helping marketers grow by delivering consistent and personalized experiences across channels.

Thursday, 21st of January, 2021

4:00 PM CET

Attended by:

Co-Founder at Tiendeo
Head of e-Commerce & Global Digital Marketing at Massimo Dutti 
Head of e-Merchandising & e-Product at TOUS Jewelry
Head of Customer & Commerce Technology at Mango
Head of Retail at Glovo
Director of e-Commerce at FC Barcelona
Manager of Operations & Digital Transformation at STL
Product Owner and Digital Leader at Vodafone

Hosted by:


Martie BautistaThe Digital and Marketing Leaders’ Roundtable