Customer Retention During Times of Disruptive Change
With the current COVID-19 outbreak, digital leaders across the globe are having to rethink their strategies and plans. This is particularly the case for B2C companies which are already feeling the effects of volatile consumer incomes, limited mobility and growing uncertainty caused by international quarantines.
Organisations must be proactive to meet customer expectations and maintain healthy customer relationships, as market behaviour is highly unexpected in these times of crisis. This means adapting CX plans accordingly by showing empathy for customers and helping employees deliver exceptional services.
- What are some of the hurdles and challenges marketing leaders are facing as a direct result of the global pandemic?
- How can organisations recalibrate their CX efforts in response to this crisis?
- How can organisations cut on costs while remaining efficient on the CX front?
10:50 am: Participants are encouraged to log in to the virtual room.
11:00 am: Welcome by The Ortus Club and a short address from the hosts, CleverTap
11:15 am: Discussion instigated by the moderator and continued by the participants, “Customer Retention During Times of Disruptive Change”
12:30 pm: Discussion brought to a close and end of virtual discusion.
CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue.
CEO at Cốc Cốc
CEO at Hey You App
CEO at Mudah.my
CEO Thailand at Workmate
CMO at StashAway
CMO at TrueMoney
CMO at Xinja Bank
CPO at Chope
CSO at GudangAda
Group CSO at WebTVAsia
Co-Founder at Fave
Co-Founder at StickEarn
VP of Product at Travelio
First SVP at KASIKORNBANK
Head of Customer Service at WingTai
Head of Digital Marketing at Santara
Head of Marketing at Beem It
Head of Marketing at Cốc Cốc
Head of Marketing at Mindvalley
Head of Marketing Solutions and Partnerships at ZALORA Group
Head of Marketing, Technology & Digital Business, Indonesia at Domino’s Pizza
Head of Product, Physical Goods at Tokopedia
Head of Product & Platforms at Guardian News & Media
Head of Product Management at KoinWorks
Head of Product Strategy at iCar Asia
Head of Product, Customer Facing Product Team at Sorabel by Sale Stock
General Manager, Thailand at Brankas