The Future of B2B2C eCommerce

An exclusive online discussion for senior marketing and IT executives in SEA

Senior executives in SEA are invited to join this virtual roundtable on the topic “B2B2C: hybrid eCommerce and the next revolution for growth”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only, complementary and registration is limited to a certain number of guests per event.

Job titles include CEOs, CTOs, CMOs, VPs, Heads, Directors and other senior decision makers responsible for IT, Marketing, eCommerce and Brands in SEA.

B2B2C: hybrid eCommerce and the next revolution for growth

While the pandemic negatively impacted hundreds of economies, it also single-handedly highlighted the utility of strong digital channels across the entire globe. The line between B2B and B2C eCommerce is burring, with customers of the same demographic and computer literacy demanding the same thing: a smoother, faster, and more convenient shopping experience.

Seeing the chance for B2B businesses to capture wider margins, the sales ecosystem has spilled over these two standard models into a new framework—a B2B2C eCommerce hybrid platform. Now, leaders must consider the impact it will have on their current business models and what new technologies they can adopt towards success.

  • What is the difference between B2B, B2C, and B2B2C?
  • Which eCommerce platforms are best for B2B2C?
  • How can companies cope with the risks of starting a B2B2C strategy? What can they learn from early implementers?

10:30 am: Introduction by The Ortus Club
10:35 am: Introduction of participants
10:45 am: Short address from Adobe and SmartOSC
10:55 am: Discussion instigated by the moderator and continued by the group
11:45 am: End of session

Adobe
Adobe pioneered the paper-to-digital transformation with the invention of PDF. We created Adobe Document Cloud so people can scan, edit, share and sign documents anytime, anywhere. Today, we’re revolutionizing the way people and businesses communicate, collaborate, and get work done.

SmartOSC
SmartOSC is an award-winning eCommerce agency that focuses on consulting and producing B2B & B2C commerce, Omnichannel, and mobile commerce solutions. Expanding to 8 offices in 6 countries, including the USA, Australia, Singapore, Japan, Thailand, and Vietnam, the agency embarks on their localization strategy to deliver indigenous services. Backed by precise local insights and a powerful team of 650+ technology experts, SmartOSC has successfully maximized the digital performance of over 500 businesses worldwide.

Thursday, 19th of August, 2021

10:30 AM SGT


Hosted by:

      logo SmartOSC

MeganThe Future of B2B2C eCommerce