Messaging: The Future of Customer Experience
Customers clearly value the convenience of messaging apps and expect to be able to contact a business with the same ease and speed as they would when messaging a friend. The pressure is high for CX teams as brands keep getting compared to whatever experience the customer had with the last brand they interacted with.
The growth of AI chatbots, voice-activated assistants and messaging apps are just three of the trends driving the future of good customer experience, a future that’s much closer than we think. But are companies ready for these conversations?
Other key points to discuss:
- Why is customer engagement set to become more conversational, rather than transactional?
- How do organizations converse with their customers?
- What are the benefits of embedding AI in customer experience?
- What messaging apps should be a priority for your business?