A meeting for Marketing Leaders of B2B companies in Geneva
Changing Role of the B2B Marketing Leader
It is not about playing differently — it is a different game. Marketers playing by the old rules could find themselves on the losing end of a game with stagnant growth and a diminishing customer base. We brought together marketing leaders from b2b companies for breakfast and discussion exploring the following:
How is the game-changing, is this the end of marketing as we know it?
Achieving the impossible, giving people what they want and when they want it?
How will these changes affect the role of the modern b2b marketing leader, do they need a different seat at the table?
Hotel d’Angleterre, Salon Parquet
Quai du Mont-Blanc 17, 1201 Genève, Switzerland
Thursday, 27th of July 2017
Hotel d’Angleterre, Salon Parquet, Geneva
Co-Founder and Director at Safe Host SA Head of Marketing at Kudelski Security Director and Sr. Advisor at Wipro Director of Consulting at Business & Decision Director of Business Development at BlueOrchard Finance Director of Global Accounts at SAP Hybris Manager of Business Relationships at Umanova Manager of Accounts, Sales & Marketing Cloud Solutions at Oracle Manager of Casting Product Marketing & Biz Dev at ESI Group Global Marketing Lead Graphics Solutions Business at HP Manager of Casting Product Marketing & Biz Dev at ESI Group Sales Executive at SERIAL SA