The Future of Customer Marketing Analytics
Today’s customers are tech-savvy. They know that companies collect data on them, and they expect companies to personalize interactions with them as a result. Additionally, they expect to receive relevant information and offers in a timely manner. In order to get this done, customer marketing analytics is essential.
- Are companies in Singapore proactively reaching out to their customers?
- What are the challenges in handling customer data?
- Do companies that better utilize analytics outperform those who don’t?
6:30 pm: Arrival of guests and reception
7:00 pm: Welcome by The Ortus Club and short address from Zendesk
7:10 pm: Discussion instigated by the moderator and continued by the group
7:45 pm: Mains are served
8:00 pm: Discussion brought to a close and guests are encouraged to continue networking
9:00 pm: Change of seats before dessert
Adrift by David Myers
10 Bayfront Ave, Lobby Tower 2 Hotel, Singapore
Chief Marketing Officer & Country Director of Tata Projects
Deputy Chief Executive Officer of Health Promotion Board
Chief Marketing Officer of Indorse
Chief Marketing Officer of 4xLabs
Chief Marketing Officer of UIB Holdings
Chief Marketing Officer of Syfe
Group Chief Marketing Officer of Agility
Head, Marketing of Goodrich Global
Head, Marketing (ASEAN )of Trend Micro
Head, Marketing (APAC) of Stripe
Head, Marketing of Fujitsu Singapore
Head, Marketing (East Asia) of The British Council
Head, Brand Marketing of Google
Vice President, Marketing of Ohm Energy
Vice President, Marketing (APAC) of Accor Plus
Vice President, Digital & Marketing Transformation (SEAA) of Unilever
General Manager, Marketing of Schneider Electric SEA
Associate Vice President of Global Marketing of Razer