The Future of Customer Marketing Analytics
Today’s customers are tech-savvy. They know that companies collect data on them, and they expect companies to personalize interactions with them as a result. Additionally, they expect to receive relevant information and offers in a timely manner. In order to get this done, customer marketing analytics is essential.
- Are companies in Singapore proactively reaching out to their customers?
- What are the challenges in handling customer data?
- Do companies that better utilize analytics outperform those who don’t?
6:30 pm: Arrival of guests and reception
7:00 pm: Welcome by The Ortus Club and short address from Zendesk
7:10 pm: Discussion instigated by the moderator and continued by the group
7:45 pm: Mains are served
8:00 pm: Discussion brought to a close and guests are encouraged to continue networking
9:00 pm: Change of seats before dessert
Adrift by David Myers
10 Bayfront Ave, Lobby Tower 2 Hotel, Singapore
CMO & Country Director at Tata Projects
Deputy CEO at Health Promotion Board
CMO at Indorse
CMO at 4xLabs
CMO at UIB Holdings
CMO at Syfe
Group CMO at Agility
Head of Marketing at Goodrich Global
Head of Marketing (ASEAN ) at Trend Micro
Head, Marketing (APAC) at Stripe
Head of Marketing of Fujitsu Singapore
Head of Marketing (East Asia) at The British Council
Head of Brand Marketing at Google
VP of Marketing at Ohm Energy
VP of Marketing (APAC) at Accor Plus
VP of Digital & Marketing Transformation (SEAA) at Unilever
General Manager of Marketing at Schneider Electric SEA
AVP of Global Marketing at Razer