The Future of Customer Marketing Analytics
Today’s customers are tech-savvy. They know that companies collect data on them, and they expect companies to personalize interactions with them as a result. Additionally, they expect to receive relevant information and offers in a timely manner. In order to get this done, customer marketing analytics is essential.
- Are companies in Singapore proactively reaching out to their customers?
- What are the challenges in handling customer data?
- Do companies that better utilize analytics outperform those who don’t?
6:30 pm: Arrival of guests and reception
7:00 pm: Welcome by The Ortus Club and short address from Zendesk
7:10 pm: Discussion instigated by the moderator and continued by the group
7:45 pm: Mains are served
8:00 pm: Discussion brought to a close and guests are encouraged to continue networking
9:00 pm: Change of seats before dessert
Adrift by David Myers
10 Bayfront Ave, Lobby Tower 2 Hotel, Singapore
CMO & Country Director of Tata Projects
Deputy CEO of Health Promotion Board
CMO of Indorse
CMO of 4xLabs
CMO of UIB Holdings
CMO of Syfe
Group CMO of Agility
Head, Marketing of Goodrich Global
Head, Marketing (ASEAN )of Trend Micro
Head, Marketing (APAC) of Stripe
Head, Marketing of Fujitsu Singapore
Head, Marketing (East Asia) of The British Council
Head, Brand Marketing of Google
VP of Marketing of Ohm Energy
VP of Marketing (APAC) of Accor Plus
VP of Digital & Marketing Transformation (SEAA) of Unilever
General Manager, Marketing of Schneider Electric SEA
Associate Vice President, Global Marketing of Razer