The Marketing and IT Leaders’ Virtual Roundtable

An exclusive online discussion for senior marketing and digital transformation executives across Southeast Asia

Join senior executives in Southeast Asia for this exclusive virtual roundtable on ‘Adapting your organisation and strategy to a cookieless mindset’. The discussion is designed to be inclusive and interactive, ensuring to leverage the wealth of experience of your peers. Attendance is by invitation and is, of course, complimentary.

Preparing for the cookieless era

Customers expect experiences that are transparent to build trust. With cookieless driving the conversation of how to develop reciprocal relationships with customers, an opportunity arises to shift from a tactical to a strategic customer framework.

Instead of relying on cookies to convert prospects into identified customers, marketing and technology leaders are taking greater control of customer experience journeys with first-party data solutions.

  • What is the impact of the deprecation of third-party cookies on digital marketing?
  • What shifting consumer privacy expectations are driving changes to cookies that technology marketers use?
  • How can companies adapt their organisation and strategy to a cookieless mindset?

10:00 am: Welcome by The Ortus Club
10:05 am: Introduction of Participants
10:10 am: Short address from Adobe
10:20 am: Discussion instigated by the moderator and continued by the group
11:00 am: Discussion closed by moderator

John Thankamony
Client Partner & Programmatic Lead
Dentsu

Adobe pioneered the paper-to-digital transformation with the invention of PDF. We created Adobe Document Cloud so people can scan, edit, share and sign documents anytime, anywhere. Today, we’re revolutionizing the way people and businesses communicate, collaborate, and get work done.

Wednesday, 28th of July, 2021

10:00 AM SGT

Attended by:

Head of Advertising Technology at Singapore Press Holdings
Head of Business IT Solutions & GTS at Grab
Head of Data Engineering, Ops, Business Intelligence & Viz at The Great Eastern Life Assurance
Executive Director at Standard Chartered Bank
Director of Digital Engagement at Citibank Europe PLC
GM of Digital Marketing & PR Department at TMAP
Deputy for Marketing at Ministry of Tourism and Creative Economy

Hosted by:

MeganThe Marketing and IT Leaders’ Roundtable