Preparing for the cookieless era
Customers expect experiences that are transparent to build trust. With cookieless driving the conversation of how to develop reciprocal relationships with customers, an opportunity arises to shift from a tactical to a strategic customer framework.
Instead of relying on cookies to convert prospects into identified customers, marketing and technology leaders are taking greater control of customer experience journeys with first-party data solutions.
- What is the impact of the deprecation of third-party cookies on digital marketing?
- What shifting consumer privacy expectations are driving changes to cookies that technology marketers use?
- How can companies adapt their organisation and strategy to a cookieless mindset?