The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for senior marketing executives from various sectors across the APAC region

This virtual roundtable will tackle known and emerging best practices in managing customer lifetime value and customer retention. Marketing executives will have the opportunity to examine key trends in CX and how a mobile-first strategy may drive success.

Our discussions are inclusive and interactive, ensuring to leverage the wealth of experience from senior peers.

Job titles include CEOs, CMOs, VPs, Heads, Directors and other senior executives responsible for Marketing across the APAC region.

Attendance is by invitation only and is, of course, complimentary.

Optimising CLV and customer retention with mobile marketing

The process of digital transformation accelerated in 2020, obliging businesses to adapt as consumer preference quickly shifted towards more integrated products and services. Companies are now considering how they can measure growth from an omnichannel perspective.

The template for digital acquisition is being redefined and enriched, and mobile-first CX has taken centre stage. Industry leaders recognise the importance of attracting advocates and repeat buyers, building profitable relationships whenever their customers are online, wherever they are.

  • What key factors help enhance customer retention?
  • How are customer lifetime value and customer retention related? How do they impact the current business landscape?
  • What role does mobile marketing play toward improving customer retention?

2:00 pm: Ortus Master of Ceremonies to make introductions
2:05 pm: Short Introduction by CleverTap
2:15 pm: Discussion instigated by the moderator and continued by the group
3:15 pm: End of session

CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: access to real-time behavioral analytics so you know who they are, and a platform with which you can engage users on the right channels, at the right time, and with a message that resonates.

Wednesday, 19th of May, 2021

2:00 PM CET


Hosted by:

MeganThe Marketing Leaders’ Roundtable