Optimising CLV and customer retention with mobile marketing
The process of digital transformation accelerated in 2020, obliging businesses to adapt as consumer preference quickly shifted towards more integrated products and services. Companies are now considering how they can measure growth from an omnichannel perspective.
The template for digital acquisition is being redefined and enriched, and mobile-first CX has taken centre stage. Industry leaders recognise the importance of attracting advocates and repeat buyers, building profitable relationships whenever their customers are online, wherever they are.
- What key factors help enhance customer retention?
- How are customer lifetime value and customer retention related? How do they impact the current business landscape?
- What role does mobile marketing play toward improving customer retention?