The Marketing Leaders’ Roundtable

An exclusive luncheon for senior marketing executives from various sectors across Dubai

With erratic market behaviour, businesses need to be more proactive than ever to meet customer expectations and maintain healthy relationships. This roundtable brought together some of the industry’s best marketing minds to explore the latest trends in customer experience and discuss what it takes to push growth into overdrive for businesses.

The discussions are designed to be inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

Business growth levers from acquisition to retention

This past year has resulted in an unprecedented acceleration in digital consumer behaviour. With this change, marketing leaders and company executives face challenges with strategy, platform adoption and shifting processes. 

As demand grows, marketing and user acquisition strategy evolve from plain vanilla digital acquisition to more nuanced acquisition balanced on user cohorts that stay and grow with the platforms being used. From acquisition to retention to growth and profitability, it has become even more vital for decision-makers to identify the right drivers that control the entire journey. 

  • What are the most notable changes in user acquisition strategy over the past year?
  • How can marketing leaders drive user engagement and discovery of the aha moment for B2C digital platforms?
  • How can businesses enrich customer experience and cut through the data silos to provide a seamless experience?

11:30 am: Arrival of guests and drinks reception
12:00 pm: Welcome by The Ortus Club and a short address by CleverTap
12:10 pm: Discussion instigated by the moderator and continued by the group over lunch
1:30 pm: End of discussion and guests are encouraged to continue networking

CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: access to real-time behavioral analytics so you know who they are, and a platform with which you can engage users on the right channels, at the right time, and with a message that resonates.

JW Marriott Marquis Hotel Dubai
Sheikh Zayed Rd, Business Bay, Dubai, United Arab Emirates

The Ortus Club has adapted its physical events to continue knowledge-sharing in the “new normal”. We will be creating the same valuable conversations in an even more exclusive space, following safety and health protocols along with social distancing arrangements.

SafeEntry and temperature screening are required prior to entry in the venue, and the team reserves the right of refusal on guests who display any visible symptoms. Masks will be worn during the event and may only be removed when eating or drinking. All attendees and staff will maintain at least 1 metre spacing between individuals at all times.

Wednesday, 24th of March, 2021

11:30 AM GST

Attended by:

CEO at Dubai Islamic Bank
Founder and CMO at fetchr
Head of Marketing for B2B at The ENTERTAINER
Head of Marketing & Acquisition Head at First Abu Dhabi Bank
VP of Digital Marketing at
Director of Brand Marketing at
GM of Culture & Communications at Eltizam Asset Management Group
Strategy Consultant at Tirhal

Hosted by:

Martie BautistaThe Marketing Leaders’ Roundtable