Delivering superior CX with options for personalization
Driving growth can be a tall order, but not when consumers can share their insights directly to brands. Conversational AI uses intuitive, natural formats like chatbots and voice searches to achieve these exchanges, giving marketers access to priceless behavioral data that would otherwise be locked up in the average Facebook or Google ad.
However, this is not to say that companies should drop their existing infrastructure; they should build on what is available. The addition of Conversational AI and first-party data that is opt-in, consent-driven, and declarative will help brands gain sustained relevance and give consumers lasting value.
- How can leveraging first-party data deliver a superior customer experience?
- What impact has Conversational AI had on early adopters?
- What does the future of retail look like with more sophisticated personalization?