The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for Marketing leaders of prominent firms in North America

Facebook and Google ads are often the bread and butter of companies to drive eCommerce. Unfortunately, the data that these ads collect stays with the platforms instead of becoming actionable resources for marketers. This has led to the development of tools like Conversational AI, which collect invaluable first-party data across a broad range of services, allowing companies to ask customers the right questions, learn their needs, and create personalized shopping experiences that they love.

The discussion is designed to be both inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

Job titles include CMO, CEO, VPs, Heads and other relevant executives in the marketing sector from prominent firms in North America.

Attendance is by invitation only and is, of course, complimentary.

Delivering superior CX with options for personalization

Driving growth can be a tall order, but not when consumers can share their insights directly to brands. Conversational AI uses intuitive, natural formats like chatbots and voice searches to achieve these exchanges, giving marketers access to priceless behavioral data that would otherwise be locked up in the average Facebook or Google ad.

However, this is not to say that companies should drop their existing infrastructure; they should build on what is available. The addition of Conversational AI and first-party data that is opt-in, consent-driven, and declarative will help brands gain sustained relevance and give consumers lasting value.

  • How can leveraging first-party data deliver a superior customer experience?
  • What impact has Conversational AI had on early adopters?
  • What does the future of retail look like with more sophisticated personalization?

2:00 pm: Welcome by The Ortus Club and short address from Automat
2:15 am: Discussion instigated by the moderator and continued by the group
3:15 pm: Discussion brought to a close

Automat helps businesses provide personalized shopping experiences that increase sales by asking questions, listening to customer needs, and recommending products and bundles. After learning about a customer through conversation, Automat then personalizes the eCommerce website for their specific needs. The site personalization shows individual customers the products that are right for them—complete with product badges, ratings and reviews—in real-time and forever. Unlike traditional personalization that is so subtle that you can’t see or feel it, Automat provides AI-powered experiences that consumers love and that drive growth.

Tuesday, 18th of May, 2021

2:00 PM EDT

Hosted by:

MeganThe Marketing Leaders’ Roundtable