The Red Wine & Marketing Roundtable

An exclusive wine-tasting online discussion for CX and Marketing leaders of prominent firms in North America

Following the success of its previous virtual roundtable, Automat hosts another interactive discussion with complimentary wine on personalized eCommerce and its potential to drive business growth. Senior executives in leading firms across North America had the opportunity to explore new best practices that have revolutionized how brands deliver unique shopping experiences.

For this exclusive event, The Ortus Club is partnering with Belden Barns. All guests received a bottle of their 2019 Estate Pinot Noir, known for its captivating balance of dark fruit, earth and spice.

Unlocking exceptional, personalized eCommerce

Personalization has redefined customer experience, and broad strokes may no longer cut it in a highly competitive business landscape. Companies are continuing to leverage behavioral data, making their products and services more intuitive than ever before with stronger metrics for ROI.

New tools like Conversational AI, virtual advisors, and chatbots empower marketers to curate their offerings at scale. Paired with an increasingly online consumer base, these innovations will prove key in addressing complex customer needs for the foreseeable future.

  • How can leveraging conversational AI deliver superior eCommerce?
  • What challenges do companies face when adopting personalization technologies?
  • What trends will define the next five years in eCommerce?

3:00 pm: Welcome by The Ortus Club and short address from Automat
3:15 pm: Discussion instigated by the moderator and continued by the group
4:15 pm: Discussion brought to a close

Belden Barns
2019 Estate Pinot Noir

Seductive, opulent and culinarily versatile, this seductive wine got it all started at Belden Barns. While the plush raspberry and cherry notes of this wine delight the palate from the first sip, its earthy undertones make for a perfectly decadent finish.

Automat helps businesses provide personalized shopping experiences that increase sales by asking questions, listening to customer needs, and recommending products and bundles. After learning about a customer through conversation, Automat then personalizes the eCommerce website for their specific needs. The site personalization shows individual customers the products that are right for them—complete with product badges, ratings and reviews—in real-time and forever. Unlike traditional personalization that is so subtle that you can’t see or feel it, Automat provides AI-powered experiences that consumers love and that drive growth.

Thursday, 27th of May, 2021

3:00 PM EDT

Attended by:

CMO at Crafts Americana
President at Spectrum Brands
VP of New Product Planning at Brickell Biotech
Executive Director of Marketing at Pierre Fabre
Director of Operations at Maxem Enterprises
Director of Integrated Marketing & Commercialization at Rodan & Fields
Director of Marketing & Merchandising at
Sr. Manager of Customer Development at Johnson & Johnson
Manager of Brand Marketing at UHI Cosmetics
Manager of Process Improvement at doTerra International

Hosted by:

MeganThe Red Wine & Marketing Roundtable