2021 Growth boost in mobile marketing
The world of marketing has undergone a metamorphosis in recent years. Customer experience is now critical to all businesses and rests on the pillars of analytics, user segmentation, individualisation of user engagement, and driving retention as a lifetime customer to maintain growth level. But, what does it take to push growth into overdrive for businesses?
- In what unique ways has CX evolved over the past year? How are marketing leaders cutting across data silos to maximise their impact on their businesses?
- How are user and data segmentation enabling real-world personalisation of engagement for businesses?
- What is an ideal retention rate, and how do businesses stack up to industry benchmarks?