The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for senior marketing leaders from various sectors across North America

As market behaviour remains highly unexpected, organisations must be more proactive than ever to meet customer expectations and maintain healthy relationships. This virtual roundtable brought together some of the best marketing minds of the industry to explore the latest trends in customer experience, and discuss what it takes to push growth into overdrive for businesses.

The discussions are designed to be inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

2021 Growth boost in mobile marketing

The world of marketing has undergone a metamorphosis in recent years. Customer experience is now critical to all businesses and rests on the pillars of analytics, user segmentation, individualisation of user engagement, and driving retention as a lifetime customer to maintain growth level. But, what does it take to push growth into overdrive for businesses?

  • In what unique ways has CX evolved over the past year? How are marketing leaders cutting across data silos to maximise their impact on their businesses?
  • How are user and data segmentation enabling real-world personalisation of engagement for businesses? 
  • What is an ideal retention rate, and how do businesses stack up to industry benchmarks?

2:00 pm: Welcome address by The Ortus Club
2:05 pm: Short Introduction by Clevertap
2:15 pm: Discussion instigated by the moderator and continued by the group
3:15 pm: End of session

Dave Dabbah
Chief Marketing Officer
Clevertap

CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: access to real-time behavioral analytics so you know who they are, and a platform with which you can engage users on the right channels, at the right time, and with a message that resonates.

Tuesday, 15th of June, 2021

2:00 PM ET

Hosted by:

MeganThe Marketing Leaders’ Roundtable