The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for senior marketing and digital transformation executives across Southeast Asia

Digital transformation continues to sweep the global business landscape. To adapt, companies are now creating personalised experiences for their clients. Sponsored by Adobe, Dentsu and Merkle, this virtual roundtable allowed senior decision-makers to examine industry practices driving success in B2B eCommerce.

B2B eCommerce personalisation for the new generation of buyers

As an increasing number of B2B buyers expect client-centric tools similar to their daily B2C eCommerce journeys, there are more growth opportunities but also more challenges to meet demand.

Faced with evolving customer expectations, the potential to leverage data and uniquely personalise client experiences will be the tool of the future. In addition to constantly developing their suite of B2B features, what else can businesses do to maintain momentum?

  • What impact does B2B eCommerce have on existing business models? What are the main opportunities and challenges?
  • How does a new generation of buyers and their expectations shape B2B commerce strategies?
  • What are the most critical components shaping personalisation and experience for B2B clients?

10:30 am:  Introduction by The Ortus Club
10:35 am:  Introduction of participants
10:45 am:  Short address from Adobe and Isobar
10:55 am:  Discussion instigated by the moderator and continued by the group
11:45 am:  End of session

Adobe pioneered the paper-to-digital transformation with the invention of PDF. We created Adobe Document Cloud so people can scan, edit, share and sign documents anytime, anywhere. Today, we’re revolutionizing the way people and businesses communicate, collaborate, and get work done.

Dentsu Commerce
Tapping into the capabilities of our award-winning agencies – Dentsu Commerce provides end-to-end Commerce solutions, spanning media, brand creative, eCommerce experience, retail strategy, customer relationship management and fulfillment to help our client grow their revenue. With offices in 85 world-wide markets across six continents no other company has the scope and breadth of Dentsu Commerce.

As part of Dentsu, Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company with more than 12,000 dedicated people around the world. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

Thursday, 10th of June, 2021

10:30 AM GMT+8

Attended by:

SVP of Sales & Marketing and Global Head of Product Management at Jmatek
Global Head of Digital Brand Marketing at Lenzing
Head of Customer Experience at PURE
Head of Brand Marketing at Sharp Electronics
Head of Marketing S.E.A. / Pacific at BOMAG
Group Director of Marketing at SUTL Group
Director of B2B Marketing at Green Packet
Director of Market at KIND (MARS)
Director of Marketing & Communications at The Trans Resort Bali
Director of Marketing Communications & Partnerships at VistaJet
Senior Manager of E-commerce at SUTL Group

Hosted by:


MeganThe Marketing Leaders’ Roundtable