Designing more intuitive CX in beauty
The era of made-for-all is over. Personalization, especially in the beauty sector, will pave the way forward. As more people go online, tools like virtual advisors, chatbots, and quizzes help satisfy increasingly complex customer needs. Now, every support query and every site visit can be a tailored customer experience.
Behavioral, first-party data is no longer simply a means to an end but an opportunity in itself. Companies can leverage this vast resource to make their digital channels operate more intuitively, curating products and services exactly how customers would want to access them.
- How can leveraging conversational AI deliver superior CX?
- What challenges do companies face when adopting personalization technologies?
- What digital CX trends will define the next five years in the beauty sector?