Art of the Possible Modern Finance


March 25th, 2021

10:00 AM – 11:30 AM




Hosted By:



Join our Finance team as they discuss how they’ve implemented Modern Finance and how you can accelerate transformation in your own organization through two unique opportunities:

Our Art of the Possible sessions are multi-company roundtable style events. Our Finance team will bring Modern Finance to life and provide you with tools and resources you can implement immediately to start or accelerate your own transformation journey.

Like most finance teams, Microsoft Finance has faced challenges wrangling data, delivering intuitive business insights and analytics, improving collaboration across the organization, and increasing productivity and efficiency.

To meet these challenges, our Finance team has pioneered an approach we call Modern Finance: matching world-class technology and data management with a vision for innovation, collaboration, and driving greater impact through improved decision making. Examples of technology solutions applied include cloud-based data models, machine-learning analytics and forecasting, and automation applied across the finance spectrum.

Pioneering an approach to modern finance 

Wrangling data, delivering intuitive business insights, accelerating processes and improving collaboration are the sort of challenges faced by today’s finance teams. The common denominator in all of these challenges is, needless to say, the use of technology. 

The degree of digitization of finance certainly leaves something to be desired. Yet, when it comes to streamlining processes with modern technology, which is the right way forward? CFOs are still left facing many hurdles when it comes to increasing the company’s growth, innovation, and competitiveness, while also reducing costs.

  • How are CFOs meeting the challenges regarding digital data and team management?
  • Can technology drive greater impact through improved decision making?
  • Are cloud-based data models the way forward?


Sonia Webb
Chief Financial Officer

As Chief Financial Officer, Sonia Webb is responsible for Avanade’s global investment strategy and management, as well as its financial operations, including accounting, budgeting, tax, internal audit, financial planning, and treasury.

Sonia joined Avanade in July 2019 as Global Finance Lead bringing 25+ years of experience, including 22 years with Accenture. At Accenture, she most recently had served as Finance Director, North America, where she drove strategic financial priorities across the company’s largest market. Previously she was Finance Director for Accenture’s Communications, Media & Technology business in North America and earlier, a member of the Corporate Development Transaction Services team, where she provided critical financial deal shaping guidance across a variety of industries and offerings.

Sonia holds an MBA in finance and accounting and a degree in economics. An avid horseback rider, when she isn’t working, you’ll find her out in nature with her family.


10:00 AM: Log in of guests

10:05 AM: Short introduction from Avanade

10:10 AM: Discussion instigated by the moderator and continued by the group

11:15 AM: Q&A

11:30 AM: End of Session

JamieThe Modern Finance Event