Building New Retail Revenues: Monetising Data and Media
Retailers are collecting ever-growing volumes of customer data. And when this data is put at the centre of a business’ operations, it enables them to make better decisions and collaborate with suppliers more efficiently. There is no doubt that data monetisation represents a huge opportunity. But today’s increasingly savvy customers are spotting when their needs are not being prioritised, and taking the wrong approach to data monetisation can lead customers towards ‘choosing a different basket’.
With customers getting more of what they want, and retailers getting the sales growth they need, can data monetisation really be the road to a genuine win-win situation?
We will be discussing:
- Which data and media can be monetised and how?
- How do you put a value on your data?
- Which types of data have changed your work, offered a competitive advantage or opened up new revenue streams?