The Ortus Digital Masterclass

A Virtual Masterclass for Digital Leaders on Digital Accessibility

Hosted by eSSENTIAL ACCESSIBILITY, The Ortus Digital Masterclass offers an interactive virtual forum for Digital Leaders to learn and share knowledge on digital accessibility. 

Our discussions are very much inclusive and involve all the wealth of experience from senior peers in the room.

Attending are digital leaders who are interested in learning more about digital accessibility and it impacts on their transformation initiatives.

Job titles include CDOs, Heads, and SVPs responsible for digital from prominent organizations in the US.

Attendance is by invitation only and is, of course, complimentary.

The Accelerated Need for Digital Transformation and Accessibility

As COVID-19 spread, shelter-in-place orders forced consumers around the world to go online to obtain essential goods and services and this shift to online living revealed a major disconnect in digital accessibility.

Nearly 1 in 5 people identify as having some form of disability that can make accessing the web difficult. When organizations fail to take necessary steps to ensure their website is fully accessible and compliant with global regulations, those people are cut off from accessing the essential goods and services they need. With the shift to online living expected to remain a mainstay in a post-COVID world, now is the time for businesses to ensure their website and digital properties are welcoming and fully accessible to all.

  • How will digital accessibility evolve?
  • Why can’t businesses’ digital transformation succeed without accessibility?
  • What challenges are marketing and digital leaders facing when driving digital accessibility and digital transformation?
  • What are the best techniques to successfully transform organizations into fully accessible, digital-first outfits?

2:50 pm:  Participants to check-in online

3:00 pm:  Welcoming – Samuel Adcock, Managing Partner at Ortus Club

3:10 – 3:15 pm: “The Evolution of Digital Accessibility” – Eric Feinberg, Head of Growth at eSSENTIAL ACCESSIBILTY

3:15 – 3:20 pm: Icebreaker Quiz/Survey on The State of Digital Accessibility

3:20 pm:  Breakout Rooms – Participants virtually join a smaller group of 10 for a more intimate discussion on “The Accelerated Need for Digital Transformation and Accessibility”

4:00 pm: Summary and Q’n’A session with eSSENTIAL ACCESSIBILITY

4:15 pm:  End of Session

eSSENTIAL ACCESSIBILITY is a pioneer for instant impact fueled by its rapid accessibility statement creation process and assistive technology application. Their digital accessibility platform helps industries worldwide understand the benefits of customer experience. 

They are at the forefront of helping organizations create inclusive web, mobile and product experiences by means of digital accessibility testing, evaluation and remediation. Their focus is to make digital platforms more accessible and welcoming to people of all abilities.

Current attendees include:

Adjunct Lecturer/CMO/ Partner at University of Arkansas
CMO at NavalX
CMO at Family Search International
Director of Digital Fundraising at Covenant House Intl.
Director of Multicultural Marketing at Charter Communications
Vice President Marketing at Eclipse IA
Director of Marketing at Arla Foods
CMO at Ipsoft
Senior Director, Corporate Marketing at Alight Solutions
Head Of Marketing at L & JG Stickley
Head of Specialty Retail Marketing at Givaudan
Director of Marketing at Capital Good Fund
CMO at Blue Social
Communications Lead at Aeon for Ocean
CMO at True Influence
CMO at Tektronix
VP, Head of Marketing at PwC
VP for Business Development & Marketing at Impact Fulfillment Services
CMO at Brinks Home Security
Chief Transformation and Innovation Officer at Sutherland
CMO at Buenos Dias Marketing & Communications
VP for Sales and Marketing at GF Hotels and Resorts
CMO at Evrlinx
CMO at Megapractical SA de CV
President of Helia and Chief Data Officer at Havas
Chief Marketing and Innovation Officer at Tim Hortons
CMO at US Dermatology Partners
CMO at ActionSpotStartup Studio
President at MM+CO
Digital Marketing Consultant at Sunrise Living
CEO at Connected Things
CMO at Benco Dental
Senior Manager Digital and E-Commerce at L’oreal

Tuesday, 21st of July, 2020

3:00 PM EST

Register below to join The Ortus Digital Masterclass

Alternatively, you can register by emailing Jerome Silva
(jerome@ortusclub.com)


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