The M Club Breakfast

A meeting for marketing leaders of B2B companies in Geneva

Changing Role of the B2B Marketing Leader


It is not about playing differently — it is a different game. Marketers playing by the old rules could find themselves on the losing end of a game with stagnant growth and a diminishing customer base. We brought together marketing leaders from b2b companies for breakfast and discussion exploring the following:

  • How is the game-changing, is this the end of marketing as we know it?
  • Achieving the impossible, giving people what they want and when they want it?
  • How will these changes affect the role of the modern b2b marketing leader, do they need a different seat at the table?
8:00 am: Senior B2B marketing leaders meet for coffee and breakfast
8:30 am: Start of discussion on “The evolving role of a modern B2B marketing leader and what that actually means”
9:30 am: Closure of formal proceedings

Hotel d’Angleterre, Salon Parquet

Quai du Mont-Blanc 17, 1201 Genève, Switzerland

Thursday, 27th of July

Hotel d’Angleterre, Salon Parquet

Attended by:

Business Development Director at BlueOrchard Finance

Director, Senior Advisor – Blockchain / Open Source at Wipro

Global Marketing Lead Graphics Solutions Business at HP

Business Relationship Manager at Umanova

Account Manager, Sales and Marketing Cloud Solutions at Oracle

Director Global Accounts at SAP Hybris

Head of EMEA Marketing at Kudelski Security

Casting Product Marketing & Biz Dev Manager at ESI Group

Business Transformation Advisor at Salesforce

Co-founder, Director at Safe Host SA

Sales Executive at SERIAL SA

Consulting Director at Business & Decision

Jess CirciThe M-Club Breakfast