Changing Role of the B2B Marketing Leader
It is not about playing differently — it is a different game. Marketers playing by the old rules could find themselves on the losing end of a game with stagnant growth and a diminishing customer base. We brought together marketing leaders from b2b companies for breakfast and discussion exploring the following:
- How is the game-changing, is this the end of marketing as we know it?
- Achieving the impossible, giving people what they want and when they want it?
- How will these changes affect the role of the modern b2b marketing leader, do they need a different seat at the table?
8:00 am: Senior B2B marketing leaders meet for coffee and breakfast
8:30 am: Start of discussion on “The evolving role of a modern B2B marketing leader and what that actually means”
9:30 am: Closure of formal proceedings
Hotel d’Angleterre, Salon Parquet
Quai du Mont-Blanc 17, 1201 Genève, Switzerland
Business Development Director at BlueOrchard Finance
Director, Senior Advisor – Blockchain / Open Source at Wipro
Global Marketing Lead Graphics Solutions Business at HP
Business Relationship Manager at Umanova
Account Manager, Sales and Marketing Cloud Solutions at Oracle
Director Global Accounts at SAP Hybris
Head of EMEA Marketing at Kudelski Security
Casting Product Marketing & Biz Dev Manager at ESI Group
Business Transformation Advisor at Salesforce
Co-founder, Director at Safe Host SA
Sales Executive at SERIAL SA
Consulting Director at Business & Decision