The way that companies organise events has been dramatically affected by COVID-19 lockdowns. With the banning of mass-gatherings and increasing travel restrictions, event marketing is finally being forced towards digital transformation. The interest for digital, virtual, or even blended experiences is rising as it can potentially mean saving time and costs while reaching larger audiences. Could this be an opportunity for businesses to add innovative virtual events to their marketing initiatives?
What are the pros and cons of hosting events online?
How can digital events be unique and engaging?
Will virtual events completely replace physical events?
Does remote participation enable a richer and more meaningful experience thanks to instant features and analytics?
Sam is driven by his passion for business development. His objective is two-fold: bringing together senior executives to discuss relevant topics in their respective industries and helping them build long-term relationships with one another.
After completing his Master of Engineering Science at Oxford University where he was honoured with an Oxford Half Blue for Rugby Fives, Samuel worked various years for both BP and Focus Reports in London. He then founded in 2015, The Ortus Club, a general-knowledge sharing company that provides online and physical intimate forums in which executives can come together, share knowledge and exchange ideas. Since their establishment, they have hosted more than 200 discussions in various locations in the United States, Europe, Australia, and South East Asia.
The Ortus Club is an international marketing company specialised in both physical and virtual events dedicated to C-level executives. We focus on providing a neutral, pitch-free environment for decision-makers to come together and share their experiences on topical issues. The executive knowledge sharing discussions can be either industry-specific or cross-sector, and can be hosted over a three-course meal or online.
Thursday, 9th of July, 2020
2:30 PM (GMT+1)
Principal & Founder of Hello Sarah Christine Chief Marketing Officer at Finastra Global Head of Events at Darktrace Head of Sales & Marketing at Oracle Head of Marketing at Valtech Head of BSS & OSS Marketing at Ericsson Head of Startup Marketing at AWS Head of PR & Communications at Revolut Head of Marketing & Revenue Marketing at NetApp Head of Affinity Marketing at Willis Towers Watsons Director of at Phillips Director of Marketing at Dassault Systémes Director of Integrated Marketing & Transformation Marketing at Dell Technologies Director of Executive Programs at Salesforce Director of Global Marketing Operations at Finastra Director of South Marketing at Zendesk Director of Growth Marketing at Oracle Director of Customer Experience & Events at Teradata Director of Business Growth & Platform Solutions at MediaMonks Senior Manager of Global Events at IFS