Building better eCommerce in the holiday season
As more eCommerce holidays (e.g. Singles’ Day, 11/11) are introduced to accommodate an increasing number of shoppers, companies find themselves at greater risk of fraud. Perpetrators exploit surges in online activity, challenging security systems and making it difficult for brands to serve real customers.
Leaders are now investing in solutions that can monitor ‘false positives’ while reducing friction. Combined with a keen understanding of how more robust security leads to higher customer satisfaction, new technology is paving the way for a safer eCommerce environment, particularly throughout the holidays.
- What challenges do companies commonly face during eCommerce holidays when sales grow exponentially?
- How can organisations identify good customers and reduce friction when it matters most throughout the holiday season?
- How are leaders adapting their fraud strategies to prepare for the busiest holiday season yet?