The Zendesk Showcase APAC

Bringing Together Business Leaders Responsible for Customer Experience

There’s no blueprint for doing business right now. But one thing is for sure: as each day brings new challenges and unknowns, customer interactions count more than ever.

The Zendesk Showcase APAC brings together business leaders to help answer the big questions facing organisations today. You’ll learn how to maintain seamless experiences with a remote workforce, working towards a ‘new normal,’ and hear from brands that are thriving in the face of adversity.

You’ll also connect with delightful people online, so you can expand your community during this siloed time.

12:30 pm – Welcome to The Zendesk Showcase APAC

12:40 pm – Responding, managing and leading during a pandemic

12:50 pm – Service-First CRM

1:00 pm – The New Normal: Business as (Un)usual

1:10 pm – Empowering support teams in a crisis and beyond

1:20 pm – 10-minute Break

1:30 pm – An APAC Perspective

1:40 pm – APAC CX Leaders Panel

2:00 pm Live Q&A

Welcome to Zendesk Showcase APAC – While we can’t be with you in person, we can welcome you with open arms! Zendesk will set the virtual stage for the exciting event ahead.

Responding, managing and leading during a pandemic – Join Riccardo Pasto from Forrester as he discusses the steps in responding to, and leading through a crisis; including setting up a framework for sound decision-making.

Service-First CRM – A global pandemic has only made Zendesk keener to help reduce friction between companies and customers. Join their CEO Mikkel as he walks through our recent service-first solutions and product announcements.

The New Normal: Business as (Un)usual – Hear from Tom Keiser about how Zendesk is helping employees, customers, and the business navigate from crisis through rehabilitation to planning for a ‘new normal.’

Empowering support teams in a crisis and beyond – Now that your support team is remote, how do you keep them empowered, productive, and happy? Zendesk’s Chief Customer Officer shares lessons around remote teams, higher support volumes, and empathetic responses.

APAC Breakout – We will then break out into small groups based on geographical region.

An APAC Perspective – A look at the unique challenges business leaders are facing in the APAC region.

APAC CX Leaders Panel – A panel discussion led by APAC business leader on the specific issues they have observed and what the new norm for the APAC region now looks like.

Live Q&A – A chance for you to ask some questions of the panellist and of the other attendees in the session.


Zendesk is a service-first CRM company that builds support, sales, and customer engagement software designed to foster better customer relationships. From large enterprises to start-ups, we believe that powerful, innovative customer experience should be within reach for every company, no matter the size, industry or ambition.

Zendesk serves more than 150,000 customers across hundreds of industries in over 30 languages. Zendesk is headquartered in San Francisco and operates offices worldwide. Learn more at

Thursday, 14th of May 2020

12:30 PM SGT

Please register via the form below. Alternatively, you can email Rhij Janda ( to register.

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